Old Radio

March 31: Happy Birthday, Henry Morgan Meet Mr. Morgan, a bow-tie wearing, wide-grinning, wise-cracking radio host who anticipated the post-modern, bite-the-hand-that-feeds-you attitude of David Letterman, Howard Stern and others who would criticize their own network and sponsors on the air. Sponsor Adler Shoe Stores, for example, didn't like it much when Morgan said he wouldn't wear their new line of shoes to a dogfight. Asked by the owner himself to recant, Morgan said he would wear them to a dog fight. Starting out as a page at WMCA, he worked his way up through announcing to getting his own show, even if it was only a fifteen-minute one, in 1940 for station WOR. He would kick off broadcasts by saying "Good evening, anybody, here's Morgan." This was as a sly piece of satire aimed at announcers who addressed "everybody" at the top of their broadcasts, assuming their audience was that all-encompassing. ABC gave him his shot at a half and