March 14, 1937: For the first time Fred Allen and Jack Benny performed their radio comedy show together on the big stage of The Battle of the Century that aired from the Hotel Pierre's ballroom and heard by 2nd largest audience in the history of radio. Jack Benny and Fred Allen began their long-running feud gag show called the "Battle of the Century" on this day. With Jell-O as its main sponsor, the show was performed directly from New York City's The Hotel Pierre. While Benny was singing the Jello-O commercial, he was interrupted by Allen. The two started an argument and ended up recalling their Vaudeville days. That episode ended with Benny and Allen singing a duet .
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